Fractional Creative Direction
1 — Fractional Creative Direction
The founder is the bottleneck. Every creative decision routes back through them, the brand looks inconsistent across channels, and the content their team produces doesn't match the vision in their head. They can't justify a $150K+ full-time creative director, so the brand stays stuck in "good enough."
They want their brand to finally look as elevated as the business actually is and they want to stop being the only person who can hold the creative standard.
My team and I step in as the senior creative mind who owns the brand's direction. Using proprietary frameworks & systems, I establish what the brand stands for visually and editorially, set the standard every deliverable is measured against, and lead the existing team (or freelancers) so the founder is no longer the chokepoint.
First-month outcomes: A defined creative direction and brand standard documented and agreed on; an audit of current content with clear "keep/kill/fix" calls; the first wave of on-brand deliverables shipped under the new direction; and the founder out of the day-to-day creative approval loop on routine work.
WHAT WE OFFER
Branding
We bring the heat! For CEOs, the difference between getting noticed and being ignored lies in providing the right content and context for the right audience. Combining our cross-functional skills, we design executive level social media strategies that elevate the personal brand, with content, data and direction.
HOW WE DO IT
We've design simple methods to getting it done. We work at the frontier of social and analyze your brand, your market and your competitors through this lens. We discover the unique stories you can tell, and find your brand's best path to social media success. Time is of the essence and we have created methods to capturing and distributing your content.
WHAT MAKES US DIFFERENT
Too many agencies are book smart. Some are street smart. We're working with social media hourly - everyday, all day. We ONLY cater to Executives and Business Leaders. This means we have built an expertise unmatched in the industry. And we update our expertise daily, because in the social game things change quickly. We're NOT a swiss army knife. We're a special weapon for a special purpose.
Us & You: Our Process
We measure success and report to you based on your preferences.
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Typical Actions
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Team calls
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Weekly meetings
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Client journey mapping
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Market assessments
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Story discovery
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Quarterly Analytic Reports
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Content production & acquisition methods
Outcomes
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Strategic frameworks for social
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Content production & multi-platform Distribution
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Content plans and go-to-platform tactics
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Higher engagement on social
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First Page Google Ranking
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High discoverability performance
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Zero - low employee turn around
